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Day 23 / 60Week 3 · Performance ConsultingLesson

Stakeholder & SME interviews

Learning goal

Run an interview that produces decisions, not a content dump.

Estimated time

30 minutes · self-paced

Warm-up

What happens when you open with 'so what should the course cover?'

Main lesson

Question set that works

Ask about performance, not content.

  • What should people be doing differently?
  • How will you know it worked?
  • What do top performers do that others don't?
  • What mistakes do you see most often?
  • What have you already tried?

Managing the expert

example

SMEs suffer from the curse of knowledge; they forget what is hard. Ask for stories and real examples of failure — that's where the training gold is.

Close with agreement

End every interview with a written summary and one decision confirmed.

Examples from practice

  • An interview surfacing that most errors happen only in the end-of-month rush.

Interactive quiz

Best first question for a SME?

Reflection

Which question would you find hardest to ask a senior stakeholder?

Daily challenge

Run a 20-minute interview with anyone who does a job you don't understand.

Portfolio task

Add an anonymised interview summary to Project 3.

AI design tools

Ten assistants for this lesson

AI Mentor

Instructional design questions only

Hi! I'm your ID Mentor. Ask me anything about stakeholder & sme interviews — or instructional design in general.